VPE Public Relations is a National Hispanic Public Relations Firm

HMI:

PEW Research Explains Nation’s Highest Work Force Growth

According to new information by the Bureau of Labor Statistics, Hispanics will account for 74% of the growth in the nation’s labor force from 2010 to 2020. Hispanic share of work force growth has steadily increased during the past two decades, rising 36% from 1990-2000, to 54% from 2000 –2010.

Heritage:

New Study Finds Hispanic Population Growing Increasingly Affluent

As the Hispanic population continues to grow, new data finds that the number of affluent Hispanics is increasing. According to the report by Packaged Facts, the amount of wealthy Hispanic households has more than doubled from 1.3 million to 2.9 million from 2000-2010.

Culture:

Hispanic Media Landscape Growing in Two Languages

It’s big news that major media players like Disney, NBC, AOL’s Huffington Post and Bloomberg are establishing beachheads in the ever-growing Hispanic market, but what’s even more significant is that they’re doing it in English.

Building Brands:Marketing to Hispanic Consumers

Latinos are a 1 trillion purchasing powerhouse. We help brands establish a presence in the Latino marketplace that solidifies and builds their Hispanic market share. We provide clients and Hispanic consumers culturally appropriate programs that serve the best interests of both and create lasting, meaningful partnerships. We also engage Latinos through Digital Marketing. Along with facilitating dynamic consumer engagement and online promotions, we offer reputation and issues management in both English and Spanish.

Global Reach: Connecting the Americas and the World

Through our PRGN partners we are able to implement integrated international campaigns with local connections. Together we collaborate to bring global capabilities, industry best practices, and local market intelligence to our clients

Multicultural Marketing: Diversity

Diversity is not about race. It is not about the different languages we speak. Multicultural marketing is about connecting with people at their emotional core. Rather than looking at what makes us different we build on what brings us together.

Integrated Marketing:
Strategic Communications

Whether our clients are corporations, foundations, non-profits or public agencies, maximizing budgets is always a major consideration. Our comprehensive communications plans leverage resources, reach multilingual audiences, and achieve optimum results

Social Marketing: Public Education Campaigns, Advocacy & Outreach

We apply traditional marketing models to advance social causes and motivate positive behavior change. We offer under-served communities access to resources and information through culturally-relevant strategies.

U.S. Latinos: Marketing and Community Outreach

Latinos cannot be marketed by their acculturation levels. We combine media relations, community outreach, promotions, social media and other creative strategies that effectively reach Hispanic audiences and deliver results.