VPE Public Relations is a National Hispanic Public Relations Firm

Social Media:

McDonald’s® Launches @MeEncanta

VPE Public Relations is pleased to announce, McDonald’s USA is expanding its social media strategy with the launch of @MeEncanta, the chain’s official Twitter handle focused on its growing number of Spanish-tweeting fans living in the U.S.

The new social media channel offers followers the latest news about McDonald’s menu, exclusive promotions and information on the company’s different initiatives to support the community in education, music and sports.

Technology:

Could This be the Most Perfect APP Ever?

Cellphone applications, or “apps” as they are commonly known, have become as an ubiquitous and essential part of our lives as, well, tacos.

Could we survive without either? Doubtful. That’s why it makes so much sense to put the two together into a handy new app known as the Taco Finder. Need a taco at 3 in the morning? Boom, crank it up and let it point the way. In a new town and got a taco jones? Boom, follow the arrow and the taco of your dreams awaits.

Culture:

Disneyland Launches Spanish-Language Facebook Presence

With the goal of reaching the growing online Hispanic community, the Disneyland Resort (a VPE Public Relations client) recently launched its official Spanish-language Facebook fan page, Disneyland Latino, providing guests with in-language information about park updates, news, family packages, new attractions, Hispanic celebrity visits, and interactive questions.

Building Brands:Marketing to Hispanic Consumers

Latinos are a 1 trillion purchasing powerhouse. We help brands establish a presence in the Latino marketplace that solidifies and builds their Hispanic market share. We provide clients and Hispanic consumers culturally appropriate programs that serve the best interests of both and create lasting, meaningful partnerships. We also engage Latinos through Digital Marketing. Along with facilitating dynamic consumer engagement and online promotions, we offer reputation and issues management in both English and Spanish.

Global Reach: Connecting the Americas and the World

Through our PRGN partners we are able to implement integrated international campaigns with local connections. Together we collaborate to bring global capabilities, industry best practices, and local market intelligence to our clients

Multicultural Marketing: Diversity

Diversity is not about race. It is not about the different languages we speak. Multicultural marketing is about connecting with people at their emotional core. Rather than looking at what makes us different we build on what brings us together.

Integrated Marketing:
Strategic Communications

Whether our clients are corporations, foundations, non-profits or public agencies, maximizing budgets is always a major consideration. Our comprehensive communications plans leverage resources, reach multilingual audiences, and achieve optimum results

Social Marketing: Public Education Campaigns, Advocacy & Outreach

We apply traditional marketing models to advance social causes and motivate positive behavior change. We offer under-served communities access to resources and information through culturally-relevant strategies.

U.S. Latinos: Marketing and Community Outreach

Latinos cannot be marketed by their acculturation levels. We combine media relations, community outreach, promotions, social media and other creative strategies that effectively reach Hispanic audiences and deliver results.