Since 1988, Echeveste has helped developed public relations programs for major national brands such as McDonald’s, AT&T, Disneyland, Target Stores, DirecTV, Nestlé, and others. He is a founding member of the Hispanic Public Relations Association (HPRA) and recipient of its PRemio Award. He also received the Public Relations Society of America Pioneer Award in 1994. In 2003-2004, he served as president of the Public Relations Global Network, an association of 40 worldwide PR agencies.
His previous experience includes work as a newspaper reporter, television documentary writer, corporate communications officer, Congressional aide and political campaign manager. He serves on the boards of the Los Angeles County Library Foundation, California State University Fullerton College of Communications Advisory Board, and HPRA. His previous board affiliations include: East LA YMCA, Bilingual Foundation of the Arts American Cancer Society of California Communications Committee, and LA County Museum of Art Multicultural Task Force.
He is a graduate of California State University Fullerton with a BA in Communications, and holds professional certificates from USC. He is a frequent guest speaker at local colleges and universities.