At a time when minority-owned multicultural agencies are under attack from all sides, with their very existence being questioned, those of us in the trenches should take it as a promising sign that Domino’s Pizza did the right thing this week by selecting an Hispanic-owned public relations firm to serve as its first-ever agency of record.
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Domino’s Makes The Right Move With Hispanic PR
Thursday, October 27th, 2011Procter & Gamble’s Orgullosa Program and Olympic Taekwondo Athlete Diana Lopez Gives Thanks to Moms
May 18th, 2012Procter & Gamble’s Orgullosa Program partnered with Olympic Taekwondo athlete Diana Lopez for the “Thank You Mom” (Gracias Mamá) campaign that celebrates moms with “la falda bien puesta™”( “women who have their skirts well placed”).
READ MOREABC News and Univision to launch English-Language News Channel for Hispanics
May 18th, 2012Univision and the ABC News division of the Walt Disney Company have teamed up in a joint venture to launch an English cable channel for bilingual Hispanics in the United States. The cable channel is set to begin operation in the first half of next year offering news and lifestyle programming
READ MOREState of the Hispanic Consumer: The Hispanic Market Imperative, Quarter 2, 2012
May 1st, 2012Nielsen’s “State of the Hispanic Consumer: The Hispanic Market Imperative” report highlightsthe importance of the Latino market and gives marketers beneficial insights about the potential opportunities in this market.
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