By Patricia Perez When Arizona Gov. Jan Brewer signed into law Senate Bill 1070 on April 23, 2010, she used the international platform to convey her reasoning behind her decision to approve this controversial and divisive measure. This was certainly a no-win situation for the governor. She could either antagonize her political party and donors [...]
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The political spin on SB1070: Hit or Miss for Gov. Brewer?
Friday, April 30th, 2010Procter & Gamble’s Orgullosa Program and Olympic Taekwondo Athlete Diana Lopez Gives Thanks to Moms
May 18th, 2012Procter & Gamble’s Orgullosa Program partnered with Olympic Taekwondo athlete Diana Lopez for the “Thank You Mom” (Gracias Mamá) campaign that celebrates moms with “la falda bien puesta™”( “women who have their skirts well placed”).
READ MOREABC News and Univision to launch English-Language News Channel for Hispanics
May 18th, 2012Univision and the ABC News division of the Walt Disney Company have teamed up in a joint venture to launch an English cable channel for bilingual Hispanics in the United States. The cable channel is set to begin operation in the first half of next year offering news and lifestyle programming
READ MOREState of the Hispanic Consumer: The Hispanic Market Imperative, Quarter 2, 2012
May 1st, 2012Nielsen’s “State of the Hispanic Consumer: The Hispanic Market Imperative” report highlightsthe importance of the Latino market and gives marketers beneficial insights about the potential opportunities in this market.
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