Hispanics are social by nature, and one of the most active social media users group. Launching our Spanish-language Twitter page was a natural step for McDonald’s as we continue to build lasting relationships with our online consumers,” said Cristina Alfaro, external communications manager, McDonald’s USA. “Twitter is a wonderful way to listen to our followers, participate in the conversation, and lead with timely information about the things they care about.”
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Procter & Gamble’s Orgullosa Program and Olympic Taekwondo Athlete Diana Lopez Gives Thanks to Moms
May 18th, 2012Procter & Gamble’s Orgullosa Program partnered with Olympic Taekwondo athlete Diana Lopez for the “Thank You Mom” (Gracias Mamá) campaign that celebrates moms with “la falda bien puesta™”( “women who have their skirts well placed”).
READ MOREABC News and Univision to launch English-Language News Channel for Hispanics
May 18th, 2012Univision and the ABC News division of the Walt Disney Company have teamed up in a joint venture to launch an English cable channel for bilingual Hispanics in the United States. The cable channel is set to begin operation in the first half of next year offering news and lifestyle programming
READ MOREState of the Hispanic Consumer: The Hispanic Market Imperative, Quarter 2, 2012
May 1st, 2012Nielsen’s “State of the Hispanic Consumer: The Hispanic Market Imperative” report highlightsthe importance of the Latino market and gives marketers beneficial insights about the potential opportunities in this market.
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